El papel de la publicidad bilingüe en los ee.uu.

Project: When I first began paying attention to advertising and branding in the U.S., I noticed a significant gap—most brands weren’t communicating in Spanish. Despite the growing Spanish-speaking population, multilingual advertising remains underutilized. This project explores how and why brands should invest in Spanish-language advertising and outlines strategies to do it authentically and effectively.

Insight: 4% of U.S. advertising is in Spanish.

Idea: Research the evolution of Spanish-language advertising in the U.S., identify the elements that make it authentic and effective, and develop brief case studies on brands currently advertising in Spanish—analyzing the impact of their efforts.